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How to Prepare for the Future of Customer Engagement

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Penny Wilson
CMO at Hootsuite
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Innovation on social is no longer optional. It’s expected by customers, employees, and shareholders.

The value of social media has extended beyond the marketing department and now sits as a central part of the customer and employee experience. As customer engagement continues to evolve, organizations are feeling the pressure to integrate social across all departments.

Join us for an exclusive look at the highlights from Hootsuite’s Social Breakfast: The Future of Customer Engagement. You’ll hear from Hootsuite CMO Penny Wilson as she shares what marketers need to do today to succeed with social, what progressive teams are doing to build social organizations tomorrow, and tips to measure it all.

Plus, you’ll get insights from industry experts and leading brands as they explore how to master new innovations on social.

What You’ll Learn:

  • checkmarkHow to build a social-first culture for long-term growth and market leadership.
  • checkmarkHow to measure both customer and business outcomes to strike a balance between short-term revenue-driven gains and longer-term brand building measures.
  • checkmarkHow to innovate with social insights, using emotional data to better understand the customer and employee experience.

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  • Headshot Penny W Sq

    Penny Wilson

    CMO at Hootsuite

    Penny Wilson is chief marketing officer at Hootsuite, the most widely used social media management platform. She leads the company's global marketing, growth and customer support organizations, driving market leadership, brand awareness, demand generation, and the creation of memorable customer experiences.

    Penny has more than 30 years of experience in senior marketing and executive leadership roles at Juniper Networks, Macromedia, Alias|Wavefront and Merrill Lynch.

    Penny enjoys spending her free time with family and friends, running, hiking and skiing.

  • Email Multi Channel Digital Strategy Speaker 3 400X400

    Cody Crnkovich

    Head of Partner Programs, Adobe

    As Head of Partner Programs, Cody Crnkovich's team is responsible for the strategy and operations of Adobe Experience Cloud's partner programs. The partner programs support thousands of solution providers implementing and tech partners integrating and building upon Adobe technology. Outside of the (home) office Cody is skiing or playing golf.

  • Kim Beddard Fontaine K

    Kim Beddard-Fontaine

    Senior Vice President Digital and Employee Communications, Sodexo

    Over the last 3 years, Kim has been leading employee and change communications across Sodexo’s global digital channels, corporate events and social media.

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