The use of social media has fundamentally changed the way organizations do business. We have entered the era of social selling, where the savviest of buyers are online long before the deal has closed.

A successful social selling program relies on properly assessing your organization, culture, strategy, data capabilities and social maturity as well as having effective processes, tools, and content in place for enablement. Aligning social activities to business goals and measuring effectiveness is also critical to fostering a social selling program with impact and longevity.

During this webinar you’ll learn:

  • Management tools for assessing, implementing, and leading a social-enabled sales culture
  • Tactics for measuring and improving your team's social selling effectiveness
  • Strategies for aligning social selling initiatives with sales and business strategy