Not every organization needs to increase ecommerce purchases or prove direct revenue from social. Business goals such as brand awareness, customer service, and other KPIs can be just as valuable—if not more—to your organization.
Join the Director of the Social Media Strategy Hub at North Carolina State University along with Hootsuite’s Director of Customer Analytics Graham Gullans and Senior Manager of Social Marketing Eva Taylor to learn how you can get started right away.
In this webinar, we’ll explore how organizations are using social beyond revenue generation with real examples from North Carolina State University. You’ll also learn how to use social listening and social data to better understand your audience—and future customers.
What You'll Learn
- How to pick the right areas of your business that could benefit from social media
- How to use the customer journey to contextualize results
- Example metrics for mapping social to business outcomes