Details

No matter what your goals are, measuring ROI is critical for any marketer. 

Join Hootsuite’s Director of Customer Analytics Graham Gullans and Senior Manager of Social Marketing Eva Taylor to discover the expert tools and techniques you need to measure social media’s contributions to the financial success of your organization.

In this webinar, we’ll focus on the practical side of social media measurement to show you how you can track direct revenue and leads with five simple steps. You’ll also learn the ROI formulas you need to know—along with essential tools to help simplify reporting.

What You'll Learn

  • How the LinkedIn marketing team measures ROI
  • How to align social KPIs and metrics to your business goals
  • How to assign measurable values to your goals and calculate ROI
  • Photo of Graham Gullans

    Graham Gullans

    Director of Customer Analytics at Hootsuite

    Graham Gullans is the Director of Customer Analytics at Hootsuite. He helps customers connect their business objectives to their social media KPIs. Previously, Graham was the co-founder and COO of LiftMetrix, a leading Social Media Analytics and Measurement solution, acquired by Hootsuite. Having previously spent 6 years as a high-frequency trader on Wall Street, he has applied his data expertise to help social marketers measure the success of their activities.

  • Photo of Steve Kearns

    Steve Kearns

    Social Media Lead at LinkedIn

    Steve Kearns leads social media strategy on behalf of LinkedIn's sales and marketing business. In his first year with the professional network, Steve doubled his channels' follower count and developed a revenue attribution system for organic social promotions. He's well-versed in bringing GIFs, video and other interactive media to life on social. And with a background heavy in entertainment, Steve prides himself on taking the boring out of B2B marketing. Prior to joining LinkedIn, Steve spent time in various sales and marketing roles at Oracle, Sony Pictures Entertainment, Viacom and Live Nation Entertainment.

Related Webinars

  • Image for How to Measure the ROI of Social Advertising
    Social ROI

    How to Measure the ROI of Social Advertising

  • Featured
    Image for How to Create a Future-Proof Social Marketing Strategy
    Social Marketing

    How to Create a Future-Proof Social Marketing Strategy

  • Featured
    Image for How to elevate social from a tactical channel to a growth engine
    Social Marketing

    How to elevate social from a tactical channel to a growth engine

  • Featured
    Image for Summer Social Series: Discover the best ways to unlock the full social potential of your business.
    Social Marketing

    Summer Social Series: Discover the best ways to unlock the full social potential of your business.

  • Featured
    Image for Know Your Customer: Delivering a Personalized Experience on Social
    Social Marketing

    Know Your Customer: Delivering a Personalized Experience on Social

  • Featured
    Image for Building Better Social Ads on Facebook with Hootsuite
    Social Marketing

    Building Better Social Ads on Facebook with Hootsuite

  • Image for Measuring Social Media’s Impact on Business Goals and KPIs
    Social ROI

    Measuring Social Media’s Impact on Business Goals and KPIs

  • Image for Getting Executive Buy-In for Social
    Social ROI

    Getting Executive Buy-In for Social

  • Image for Proving (and Improving) the ROI of Paid Social
    Social ROI

    Proving (and Improving) the ROI of Paid Social