With so many social ad metrics available, it can be hard to know which ones matter for your business.

Join the Director of the Social Media Manager at Canucks Sports and Entertainment David Kyle along with Hootsuite’s Senior Manager of Social Ads and Senior Manager of Social Marketing Eva Taylor to learn how to set goals, choose the right metrics, measure your return on ad spend, and get the most from your social advertising budget.

In this webinar, we’ll show you how to use paid social at every step of the funnel—from brand awareness to the upsell. You’ll also learn how the Canucks marketing team tracks ROI and offline conversions attributed to their social ad efforts.

What You'll Learn

  • The tools you need to track ROI (including the Facebook Pixel)
  • How to use custom audiences and lookalike audiences effectively
  • A step-by-step process for using social ROI at every stage of your customer’s journey

  • Photo of Ryan Ginsberg

    Ryan Ginsberg

    Senior Manager of Social Ads at Hootsuite

    Ryan brings 15 years experience in the digital advertising space with a track record of connecting brands to their customers across platforms.  As Senior Manager of Social Ads at Hootsuite, he leads the Enterprise strategy that helps organizations bridge the gap between organic and paid to drive business results through social.  Prior to Hootsuite, Ryan hailed from Twitter where he helped launch their Canadian operations, educating marketing professionals on the strategies, tactics and measurement of social ads.

  • Photo of David Kyle

    David Kyle

    Social Media Manager at Canucks Sports and Entertainment

    David Kyle is the Social Media Manager at Canucks Sports and Entertainment. David ensures social media is used as effectively as it can be in all areas of the organization. That involves anything from game coverage to designing corporate partner initiatives to working on ticket sales campaigns and everything in between.