Social Fundraising: How Purdue and Columbia are Raising the Bar

WebinarsSocial Selling

Phil Chatterton
Phil Chatterton
Industry Principal, Higher Education, Hootsuite


You’ve already seen how social media has transformed your students’ lives.

But what kind of impact has it had on your school’s fundraising results?

Join us for our free webinar to hear from the social media pros from Purdue and Columbia as they share how they’re using social media to help drive millions of dollars in new donations.

Register now for this 60-minute webinar to discover:

  • Creative social tactics schools are using to supercharge their fundraising

  • The social strategy Purdue used to help raise $28 million in a single day

  • How Columbia is relying on social to support its bid to raise $5 billion over a five-year period

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  • Phil Chatterton

    Phil Chatterton

    Industry Principal, Higher Education, Hootsuite

    Phil has over 15 years’ experience solving complex business challenges, working with some of the top higher education organizations in the world. Today, Phil partners with Hootsuite’s customers to outline digital strategies for the Social Campus.

  • Martin Sickafoose

    Martin Sickafoose

    Director of Digital Marketing, Purdue University

    Martin has over 27 years of creative and digital experience, the last 12 of which have been spent at Purdue University. He is the Director of Digital Marketing and oversees the web, social and mobile presence of the university.

  • Will Mc Guinness

    Will McGuinness

    Social & Digital Strategist, Columbia University in the City of New York

    Will McGuinness is Columbia University's lead social media strategist. For the past three years, Will has advised on Columbia Giving Day -- a one-day, social media-driven fundraiser that raised $14,560,943 in 2016. He's currently exploring how improved analytical capabilities can support the Columbia Commitment -- a five-year, $5 billion campaign.

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