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Social Media in Health Care: Stories from the Front Lines

Ed Bottomley
Ed Bottomley
Social Media Manager, Detroit Medical Center


According to Mediabistro, more than 40% of people said that information found via social media affects the way they deal with their health.

Social media is changing health care, and providing new opportunities and solving challenges.

Join Hootsuite’s Jason Slusarchuk as he hosts a panel of industry leaders from Spectrum Health, Mayo Clinic Center of Innovation, MedStar Health, and Detroit Medical Center (named one of the Top 100 Most Social Media Friendly Hospitals by Nurse Journal) to explore how social media is impacting the health care industry—and what sort of social initiates have been driving the best results.

Through real-life examples and use cases, the expert panel will explore how the right social media strategies can help you:

  • Encourage greater patient engagement—and help lower care costs

  • Respond quickly to negative patient comments—while amplifying the positive ones

  • Increase the adoption of health services, such as breast cancer screenings

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  • Ed Bottomley

    Ed Bottomley

    Social Media Manager, Detroit Medical Center

    Ed is Detroit Medical Center's (DMC) Social Media Manager. DMC operates eight hospitals and institutes and is a leading regional health care system with a mission of excellence in clinical care, research, and medical education. DMC was named among the Top Social Media Friendly Hospitals in 2014 by Nurse Journal. DMC's "Show Your Heart" social media campaign was recognized by Ragan's Health Care Communications as a best social media practice with our local and national market and celebrity promotions.

  • Caryn Zengel

    Caryn Zengel

    Social Media Coordinator from MedStar Health

    Caryn Zengel is a Certified Social Marketing Associate and MedStar Health’s first ever social media coordinator. As social media coordinator for MedStar Health, Caryn manages all aspects of social media for the health system, including strategy, monitoring, branding, collaboration and best practices.

  • Aj Montpetit

    AJ Montpetit

    Social Media Contractor, Mayo Clinic Center for Innovation

    AJ works with Mayo Clinic at the Center for Innovation and the Center for Individualized Medicine as a social media consultant, managing their online and social marketing. He has seen the power that social media can play in our world today, and is excited for the future opportunities that our connected world will be bringing tomorrow.

  • Michael Yoder

    Michael Yoder

    Social Media Consultant, Spectrum Health

    Michael is the social media consultant for Spectrum Health System, which includes eleven hospitals, including Helen DeVos Children’s Hospital and nearly 22,000 employees. His responsibilities include corporate strategy, governance, monitoring, influence marketing, social care, training and education.

  • Jason Slusarchuk

    Jason Slusarchuk

    Health Care Industry Lead, Hootsuite

    Jason is the Health Care industry lead for Hootsuite, and an an avid believer in social media's potential to transform the Health Care industry. Jason moderates the Advancing Health Care with Social Media blog on LinkedIn, a forum dedicated to sharing practical examples of how social media has impacted the Health Care industry.

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