The State of Social Media for Healthcare in 2021

WebinarsSocial Marketing

Andrea Johb
Senior Solutions Consultant, Hootsuite
Web Health Engagement Hero 1800X600


As the pandemic continues to accelerate and amplify challenges in patient and health care provider engagement, healthcare organizations are racing to adapt to seismic shifts in patient behavior—while keeping up with a flood of daily policy changes.

In this shifting landscape, leading organizations are turning to social media as an effective channel to engage with patients and healthcare practitioners. Institutions and agencies are helping stakeholders share accurate health care information and resources, build and promote relationships, and improve the reputation and credibility of science.

In this webinar, our panel of industry experts will explore ways innovative organizations are using social and digital channels to connect healthcare providers with patients and customers and deliver better experiences. They’ll share real-life examples and concrete recommendations that you can implement in your social media strategy to continue moving forward with confidence in the months ahead.

  • How to manage and meet rising customer expectations
  • Where to find insights to inform organizational strategy
  • How to engage proactively, deliver services more efficiently, and enhance the experience of customers and patients with social media

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  • Andrea

    Andrea Johb

    Senior Solutions Consultant, Hootsuite

    Andrea works with Hootsuite's top-tier healthcare customers to solve their unique business challenges through the Hootsuite technology ecosystem.

  • Ashley Reid

    Ashley Reid

    Senior Business Value Analyst, Hootsuite

    Ashley researches and analyzes healthcare industry trends and works with Hootsuite’s healthcare prospects and clients to help them understand how social media aligns to their organizational objectives and elevate their social performance.

    Follow Ashley on LinkedIn

  • Gayle

    Gayle Riviere

    Senior Manager, Business Value, Hootsuite

    With over 10 years of experience working in tech, Gayle is passionate about helping customers achieve success and empowering businesses to connect, share and build authentic relationships with their customers.

  • Bre Thomlison Bw

    Breanne Thomlison

    Managing Director, Healthcare Social Media & Content Marketing, Real Chemistry

    Bre Thomlison has been working in marketing and communications for 20 years. She focuses on social media strategy, which encompasses platform approaches and optimization based on data, content storytelling, thought leadership and influencer activation. She leads pharmaceutical clients with a data-first approach to social media programming.

  • Adam Hirsch Ny Bw 1

    Adam Hirsch

    Practice Lead, Digital Experience, Real Chemistry

    As Practice Leader, Digital Experience, Adam is leading the effort to help enrich Real Chemistry’s offering through new and innovative use of digital technology. Adam was formerly COO of Mashable, CDO at, Global EVP at Edelman Digital and a co-founder of #GivingTuesday.

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