Unlocking the Business Value of Social Media

WebinarsSocial ROI

Amber Naslund
Senior Director, Industry Leadership, Hootsuite


Altimeter just released a new research report, Beyond ROI: Unlocking the Business Value of Social Media, and this is your chance to get an exclusive look at the results.

Join Amber Naslund, Hootsuite’s senior director of industry leadership, and David Creighton, our director of value realization and analytics, as they share highlights and key insights from Altimeter’s exclusive report.

They’ll discuss key takeaways such as:

  • How to shift your thinking to focusing on the actual business impact of social

  • How the findings of Altimeter’s report impact social for your organization—and ultimately your return on investment

  • How to unlock the value of social in other areas of the business beyond marketing—from customer support to recruiting

Register for this free webinar and get a new perspective on what social “success” can mean for your organization.

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  • Amber

    Amber Naslund

    Senior Director, Industry Leadership, Hootsuite

    Amber is the Senior Director, Industry Leadership for Hootsuite, where she leads a global team of subject matter experts in digital strategy for marketing, sales, customer experience and employee advocacy. Amber has deep experience in digital transformation, marketing strategy, and social media. She is also the co-author of the best-selling book The Now Revolution, which helps businesses navigate the cultural and operational shifts that true digital adoption requires.

  • Dave

    David Creighton‎

    Director, Value Realization and Analytics, Hootsuite

    David is the Director of Value Realization and Analytics at Hootsuite, where he works closely with large organizations to define, measure and prove to ROI of social media and its impact on their digital transformation efforts. David brings a wealth of experience in technology, engineering, and business strategy. Prior to Hootsuite, he was a Principal, in the Industry Value Engineering group at SAP, where he worked with large Retail and CPG companies to help them build the business case for large transformational technology investments.

  • Allison Walsh

    Allison Walsh

    Social Media Strategist, Combined Insurance

    Allison has been the Social Media Strategist at Combined Insurance for over 2 years, focusing on telling Combined’s story, building the brand, and helping recruit through social media. With over 17 years of sales and marketing experience, Allison has helped several companies launch their social media marketing programs.

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