To capture the full value of social media, financial services leaders must step up and enable the growth of social beyond the marketing department.
To an extent, this is already happening—financial advisors are using social to engage new clients and customer support teams are using it to reduce call volumes.
Join Davis Riar, Hootsuite’s Senior Business Value Analyst and guest speaker Courtney Fischbach, VP of Social Media at Legg Mason Global Asset Management to learn how you can use social across your organization to align the goals of your business with the goals of your customers.
Courtney is responsible for all social media operations, content strategy, technology, and social intelligence at Legg Mason.
Davis specializes in using data to help financial services organizations uncover solutions and apply industry-leading best practices to their business.