Unlocking the Value of Social in Government

Morgan Zerr

Principal Business Value Analyst at Hootsuite

Details

Social media has transformed how citizens engage with their governments—but the journey has only just begun. To capture the full value of social, governments are now integrating social initiatives across their organization.

Watch our webinar, led by former U.S. deputy chief technology officer Nick Sinai and Hootsuite, to discover how government agencies are using social in new and innovative ways.

Why you should champion customer-led social strategies
How social media can support agency-wide goals
Successful social campaigns from across government

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Industries:

Government

Morgan Zerr
Principal Business Value Analyst at Hootsuite
Morgan consults with Hootsuite’s most strategic customers to align social media to their business success. She works through their unique social marketing challenges, and provides strategy and technology recommendations to help them reach their objectives.
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Nick Sinai
Senior Advisor at Insight Partners, Adjunct Faculty at Harvard Kennedy School, and former U.S. Deputy CTO
Nick is a Senior Advisor at Insight Partners, a leading venture capital firm investing in software companies. Nick is currently a board member at BrightBytes, a SF-based data analytics company serving K-12 schools. As Adjunct Lecturer in Public Policy, Nick teaches “Technology and Innovation in Government” at the Kennedy School of Government at Harvard University. Prior to Insight and Harvard, as U.S. Deputy CTO in the White House, Nick led President Obama’s Open Data Initiatives to harness the power of data to fuel innovation and economic growth, and helped start and run the Presidential Innovation Fellows program.
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