Resource LibraryNot Categorized

Investing in social

Advocacy, innovation, and cultural transformation in financial services

Did you know employee advocacy on social media builds trust and brand perception for financial institutions? And despite interest from 83% of Asia Pacific executives, only 1 in 3 organisations have a formal employee advocacy program in place.

Hootsuite partnered with Telsyte to survey more than 100 leaders about social media innovation—and the missed opportunities—in the finance industry across Asia Pacific.

The results uncover significant opportunities that social media presents today’s financial institutions. Key survey findings include:

  • More than just marketing — more than 90% of leaders see social media as essential for marketing, communication and sales, while 80% see social as key to corporate branding and employee advocacy.

  • Barriers to adoption — For nearly half of leaders, corporate policies (53%), legacy attitudes (49%) and legislative requirements (48%) are perceived to be the biggest barriers to social media adoption.

  • Lack of innovation — Only half of leaders believe their organisation is innovative in its use of social media and even less (33%) believe the financial services industry is innovative in the space.

Download this white paper and learn how to overcome industry barriers, while improving brand perception and driving employee advocacy on social media.

Download your resource now

Share This:

Related Resources

owly asset not found

Digital Trends 2022 Q4 Update

The Global State of Digital 2022 (October Update)
owly asset not found
Case Studies

Penn Mutual Case Study page

With a content studio and library of pre-approved content, Penn Mutual helps time-strapped 
financial professionals deliver more value to clients
owly asset not found
Case Studies

British Museum Case Study Resource

With a social media strategy focused on engagement and customer experience, 
the Museum has grown its social audience faster than its peers
Get the training you need to grow your career