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Bridging the gap between sales and marketing to boost revenue with social selling

Social selling is rapidly becoming crucial to the sales and marketing leaders’ agenda in realising business goals. Across Australia and Singapore, 96 percent of sales and marketing leaders see social selling as a priority—only one percent do not have any plans to build a social selling program1.

Companies that are able to successfully align their sales and marketing teams to adopt a unified social selling strategy enjoy 19 percent faster growth and 15 percent higher profits, so strategic alignment between these teams is critical to success.

Driven by regional research in Asia Pacific and insights from Forrester, this infobrief will highlight:

  • The value of social selling for your organisation—backed by statistics

  • How to align your sales and marketing teams for success

  • Creating and tracking metrics that matter to the bottomline

Download this infobrief and learn how to boost sales and revenue on social media.

1.Social Selling: A New B2B Imperative, a commissioned study conducted by Forrester Consulting on behalf of Hootsuite in June, 2017.

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