Businesses expect social media to do a lot. Once relegated to the realm of brand awareness, social strategies now regularly include customer acquisition, conversion, and retention goals.

To show the true return on investment (ROI) of your social programs, you need to measure the impact of your paid and organic efforts together.

Demonstrating the real business impact of social is key to getting exec buy-in, budget, and more. Find out how to measure the ROI of your social

What You'll Learn

  • An essential ROI formula: Find out how to actually calculate social ROI (and impress your boss’ boss in the process).
  • The metrics that matter most: Learn how to map your social goals to the marketing funnel and choose meaningful metrics for each.
  • The low-down on tracking and reporting: Discover how to use UTMs effectively, track social share of voice, and other key metrics.