Social media has long served as a valuable storytelling tool for brands, building a bridge between them and their audiences. It brings online communities together and creates an increased sense of belonging and unity.

As leading brands continue to seek new ways to become more customer centric and bring community to the forefront of their digital marketing, they’re extending the power of social media by uniting it with another powerful marketing tool: user-generated content, or UGC.

What You'll Learn

  • How social media and user-generated content connect people and brands
  • The 5 ways social media and UGC enhance marketing and brand strategy
  • How Hootsuite’s integration with TINT can help