The pandemic continues to disrupt industries, business models, and sales strategies. With buyers and sellers grounded for the foreseeable future, emergent trends like the investment of remote selling, software-as-a-service outside of tech, and the adoption of digital channels and tools will accelerate.
In this report from Forrester, you’ll learn how forward-looking B2B sales leaders are abandoning traditional seller hierarchies, activating a wide range of employees on behalf of revenue goals, and finding new ways to organize, enable, and motivate their teams to meet the demands of current and future B2B buyers.
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