By their nature, cities have always been social places. Today, rapid change and new technologies have fundamentally altered the experience of visiting or living in a city from what it was just a few years ago.

This report explores the role that social media can play in the continuing evolution of the city. It offers recommendations and strategies for shifting to a citizen-centric approach that enables cities to realize the immense potential of social as a communications channel between businesses, citizens, and their government.

What You'll Learn

  • How to take a more citizen-centric approach to your social strategy
  • Tips for responding to specific scenarios, like international events and public health crises
  • Ways to work more collaboratively with like-minded organizations in your community