Is your social media strategy focusing on the three right areas?
Looking ahead to 2018, we've identified three key trends that enterprise organizations need to adapt to.
Watch this exclusive webinar featuring Forrester analyst Erna Alfred Liousas, one of the authors of The Forrester Wave™: Social Media Management Solutions, Q2 2017.
Erna will discuss the growing needs of large organizations, including:
Why expanding social beyond marketing teams adds new value to the customer life cycle
How to move beyond content metrics and prove the real business value of social
Why integrations are helping organizations protect the brand and increase enterprise-wide collaboration
Jeremy Wood, Hootsuite’s vice president of product marketing, will bring these key trends to life with examples of how three of our customers are using these strategies already to add value across their customer life cycle.
As an analyst serving B2C Marketing Professionals, Erna focuses her research primarily on social relationship marketing. Her work covers short-form content as well as best and next practices to strengthen customer relationships. She also helps B2C marketers understand how to create and implement successful approaches to social campaign strategies.
Prior to joining Forrester, Erna was a consultant at a marketing strategy firm. There she designed, developed, and facilitated marketing excellence programs for chemical, healthcare, and technology sectors. In addition, Erna worked at American Express as a senior manager. During her tenure, she was part of a core team that developed and successfully implemented American Express's overarching social media strategy, which resulted in her team receiving The Chairman's Award for Innovation. Also, Erna held positions of increasing responsibility with Communispace, The Performance Measurement Group, and Raytheon.
Jeremy has over 19 years of experience in marketing including holding several regional and global leadership roles in Canada, US, and Australia. Prior to his role at Hootsuite, Jeremy was the Senior Director of Product Marketing at Box. Before Box, Jeremy ran the Global Marketing organization at Xero, and spent more than 8 years at Google both in APAC and in the US. Jeremy also ran Dizzynet Solutions, a full service digital marketing agency for 7 years based in Toronto, Canada where he was the founder and Managing Director.