4 Ways You Can Prove the Value of Social Media in Government

Jaime's extensive background includes expertise in social media and content marketing in finance, professional sports and hyper-growth technology businesses. He is an experienced advisor to senior leaders, including the C-Suite, on social media engagement strategies and crisis communications. In his current role as Global Director, Enterprise Client Strategy at Hootsuite, he builds relationships with some of the world’s most prestigious organizations to help support their digital marketing activities. Previously, Jaime has led the social media programs for the Canadian Football League, Tangerine Bank and Hootsuite.

Jon-Stephen Stansel is the social media coordinator for the Texas Department of Transportation. He has almost decade of experience managing and creating content for higher education, small business and government social media accounts. He has worked for the University of Central Arkansas, Texas State University, the Texas Department of Transportation, as well as consulting for many small businesses. In addition, he has taught courses in social media management and presented at many national and international conferences including HighEd Web, the International Congress of Technological Innovation in Buenos Aires, and the Association of International Educators. He holds a Bachelor's degree in Radio and Television Production and a Master's degree in English both from Arkansas State University.

Kara works with the world's largest brands and agencies to link social media data to broader marketing, business and digital strategy. She leverages the Brandwatch tool, monitoring millions of social conversations, to develop comprehensive analysis that ensures brand visibility and empowers smarter decision making. With a marketing and data science background, she has provided analysis across verticals including retail, fashion, insurance and not-for-profit.