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Avidia Bank: Fueling Product Launches With Social

Amy Mcilwain
Global Industry Principal, Hootsuite


Avidia Bank turned to social media as a key part of their innovative launch strategy for their new mobile banking app—generating early excitement and downloads.

Social media—which is increasingly mobile-based—was the perfect medium to promote a mobile app.

By combining Periscope (a relatively new social network), influencer marketing, and their own employee advocacy program, Avidia drove a 13% boost in app enrollments—while confidently managing compliance concerns.

In this 60-minute webinar you’ll discover how Avidia Bank:

  • Generated 2,030 impressions—and 10.13% engagement rate—with a “teaser” post

  • Doubled their Twitter followers and saw a 10% growth in Facebook followers

  • Earned an 83% positive sentiment around the campaign—high for a new banking product

To learn how your organisation can cash in on some of the same tactics, use the form on the right to watch this webinar now.

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  • Amy Mcilwain

    Global Industry Principal, Hootsuite

    Amy helps drive social media strategy and innovation in financial services for Hootsuite.

    Amy has worked with Fortune 500 banks, financial firms, and insurance companies to help them drive sales and market growth through digital media—while navigating compliance and risk management. She has over 15 years experience in interactive media, and is a speaker, thought leader and author of the best-selling book, The Social Advisor: Social Media Secrets of the Financial Industry.

  • Ray Kruck

    VP Business Development, Proofpoint

    Ray was the Co-Founder and leader for the sales, business development efforts at Nexgate, an enterprise social media security and compliance company, until it was acquired by Proofpoint, Inc., in 2014. Ray is passionate about social media and how it will drive the interdependence of the Marketing and IT organizations within enterprise brands. Ray has a 15+year career in enterprise security and has led business development and sales teams at companies like Websense, Check Point Software, Voltage Security, and Baltimore Technologies. Ray’s leadership experience spans the technology, automotive and consumer retail markets in Canada, United States and Europe. Ray is a University of Toronto graduate and holds an MBA from University of British Columbia.

  • Katelin Cwieka

    Marketing Specialist, Avidia Bank

    Katelin Cwieka has worked at Avidia Bank as the Marketing Specialist since April 2015. She manages their social media presence, online reputation management and video marketing. In addition, Katelin leads the brand ambassador team at Avidia Bank, known as the #AvidiaSmarties. Being passionate about marketing is an understatement for her.

  • CarrieAnne Cormier

    Retail Operations & Strategy, Avidia Bank

    CarrieAnne Cormier is a digital girl in a passbook savings world. In her role at Avidia Bank, a $1.2B Community Bank headquartered in Hudson, MA; CarrieAnne oversees operations and strategy for their 10-branch Retail network, but she is far from your typical banker! Although a rogue marketer at heart, this self-proclaimed “smartypants” has found herself in the Retail Banking space as a leader and a disrupter.

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