Demonstrating the Value of Social Media to Your Business

Jeffrey Cape
Jeffrey Cape
Digital Communications Manager - Aboitiz


Every organisation needs to approach measuring the return on their social media investment in a way that makes sense for them.

To fully realise social media’s value, organisations need to rethink how and what they are measuring by tying social media activity back to key business objectives.

In this webinar you’ll hear from regional industry experts on how to effectively measure—and prove—your ROI on social media.

  • Data on how organisations in Asia Pacific are successfully measuring the return on their social media investment
  • Best practices, tips, and strategies for setting and exceeding your social media goals
  • Real world regional examples and customer case studies

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  • Jeffrey Cape

    Jeffrey Cape

    Digital Communications Manager - Aboitiz

    Having handled digital marketing for brands in diverse industries -- from telecommunications, to media companies, even to home care & laundry -- Jeff has maintained a track record of driving social ROI in various forms. In Aboitiz Equity Ventures, he governs and supports the group’s numerous business units to achieve their digital marketing and social objectives.

  • Gillian Hamilton

    Gillian Rogers

    Country Manager - Philippines, Hootsuite Asia Pacific

    Realising the potential power of social media early on in her career, Gillian has committed to helping businesses engage their audiences better at every point of their journey. Her background includes expertise in social and digital marketing in finance, technology and tourism, and she is an experienced advisor to senior leaders on social engagement strategies.

    As Country Manager of the Philippines market at Hootsuite, she builds relationships with agencies and brands to help support their digital and social activities using Hootsuite.

  • Olivier Girard

    Olivier Girard

    Customer Success Director - Digimind Asia Pacific

    With a focus on data management and business intelligence, Olivier Girard is deeply passionate about helping social media professionals and digital marketers deploy the best strategies for competitive and market intelligence within their organisations. At Digimind, he oversees clients across the Asia Pacific region, guiding them to harness social intelligence for their business goals.

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