Digital Transformation: How Executives Can Embrace Changing Consumer Habits
The digital world has permeated almost every aspect of our lives. Learning, entertainment, communication—you name it. It’s also where purchase decisions can be satisfied by a click.
This may not be news to you. But it’s no longer just a technological change—it’s a cultural one. And something you and your organisation can’t afford to ignore.
Digital transformation is about aligning your organisation with customer behaviours, needs, and wants at every step of their purchasing journey.
In this 60-minute webinar you’ll discover:
What digital transformation is and what it means to your organisation
How customer behavior has shifted and how your organisation can adapt
Three current digital transformation trends that you need to embrace immediately
To learn how your organisation can embrace digital transformation, use the form on the right to watch this webinar now.
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Moshe GordonStrategy Consultant, PA Consulting
Moshe is a Key leader of PA Consulting’s team focused on social strategy. He is responsible for strategic framing of social in client assignments. He’s recognised by colleagues and clients for the ability to rethink, simplify and structure problems in line with value drivers for social media strategy.
Shaibal RoySocial Lead, PA Consulting
Shaibal is PA Consulting’s primary leader for client work related to social. PA was an early adopter of social media analytics and is now best known in consulting for applying social to established corporate strategy and business models, by de-hyping and simplifying social.
Susan PerryDirector, Global Marketing, Hootsuite
Susan leads Hootsuite’s Global Marketing Team, working to bring solutions to market that will empower customers to drive business growth via social media. With many years in CPG marketing, Susan transitioned to tech, bringing her passion, drive and industry savviness to the innovative world of social media marketing.
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