If you’re part of an enterprise in the utilities and energy industry, you know that implementing a social media strategy that integrates your employees, customers, and service providers can be a huge challenge.
But with the use of social media, companies in this sector can improve their level of customer care, strengthen their communication strategies during crises, and even assist with recruitment.
Watch this webinar, featuring guest speakers Brandon Young of BC Hydro and Evan Blair of ZeroFox, who discuss how to overcome the challenges of implementing a unified social strategy. We explore the area of social security as it relates to protecting your customers privacy and your utility’s brand from scams, impersonations, and other malicious activity on your social channels.
This webinar uses real-life examples to illustrate strategies and solutions, including:
Social/digital customer support strategies
Crisis preparedness and communication
Social insights and reporting
Social media security and threat intelligence
Brandon leads the digital communications department at BC Hydro, and is accountable for online communications—including customer self-service transactions, media and public communications, facilitating energy conservation, and public education and consultation. As a key member of the team at BC Hydro for over six years, Brandon has seen the evolution of their multi-channel communications and has led their digital communications strategy through several crisis situations.
Evan Blair is a Co-Founder and the VP of Product Marketing at ZeroFOX. Prior to that, Evan was a member of the Accuvant Leadership Team where he led the multi-million dollar Partner Solutions practice.