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You know—like know-know—that social media is valuable for your business. But sometimes, it can be tough to show it.

You might be surprised to hear that data integration is one of the best ways to do it. A whopping 85% of organizations that integrate their social data into other systems have more confidence in their return on investment.

But it’s not the only way.

In this next installment of our Explained 3 Ways webinar series, we’re breaking down common social media challenges—like this one—to help you succeed in 2021.

We’ve brought together experts to share three proven strategies for effectively tracking your social media efforts, so you can prove it’s paying off.

You’ll discover how to:

  • Understand the impact of your social posts using UTM tracking codes
  • Track the business impact of your social channels using analytics
  • Build a unified customer view by integrating social data with your customer relationship management (CRM) platform