Millennials’ comfort with mobile and digital payment options is changing the face of financial services.
But as Millennials move through life’s milestones—gaining an education, building a career, purchasing a home, and starting a family—their financial goals will change, allowing forward-thinking financial institutions to cultivate potential lifetime relationships.
How Millennials are Changing Financial Services
Watch now to learn how to:
Develop a customised social media strategy targeted at Millennials—focused on the bottom-line impact
Listen to and serve Millennials to improve retention, adapting to their journey
Learn what resonates with Millennials by using social analytics to hone the messaging and understand what did and didn’t work from a content perspective