Millennials’ comfort with mobile and digital payment options is changing the face of financial services.

But as Millennials move through life’s milestones—gaining an education, building a career, purchasing a home, and starting a family—their financial goals will change, allowing forward-thinking financial institutions to cultivate potential lifetime relationships.

How Millennials are Changing Financial Services

Watch now to learn how to:

• Develop a customised social media strategy targeted at Millennials—focused on the bottom-line impact

• Listen to and serve Millennials to improve retention, adapting to their journey

• Learn what resonates with Millennials by using social analytics to hone the messaging and understand what did and didn’t work from a content perspective