Proving (and Improving) the ROI of Paid Social
Details
With so many social ad metrics available, it can be hard to know which ones matter for your business.
Join the Director of the Social Media Manager at Canucks Sports and Entertainment David Kyle along with Hootsuite’s Senior Manager of Social Ads and Senior Manager of Social Marketing Eva Taylor to learn how to set goals, choose the right metrics, measure your return on ad spend, and get the most from your social advertising budget.
In this webinar, we’ll show you how to use paid social at every step of the funnel—from brand awareness to the upsell. You’ll also learn how the Canucks marketing team tracks ROI and offline conversions attributed to their social ad efforts.
What You’ll Learn:
- The tools you need to track ROI (including the Facebook Pixel)
- How to use custom audiences and lookalike audiences effectively
- A step-by-step process for using social ROI at every stage of your customer’s journey
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Ryan Ginsberg
Global Director of Paid Social at HootsuiteAs Global Director of Paid Social at Hootsuite, Ryan leads the enterprise strategy that helps organizations bridge the gap between organic and paid to drive business results through social. He brings 15 years of experience in the digital advertising space with a track record of connecting brands to their customers across platforms.
David Kyle
Social Media Manager at Canucks Sports and EntertainmentDavid Kyle is the Social Media Manager at Canucks Sports and Entertainment. David ensures social media is used as effectively as it can be in all areas of the organization. That involves anything from game coverage to designing corporate partner initiatives to working on ticket sales campaigns and everything in between.
