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Social Barometer Report: A Global Benchmark

Ashley van Herten
Senior Market Insights Manager at Hootsuite


Planning your 2019 social strategy? Hootsuite’s Social Barometer Report benchmarks how businesses around the world use social media, including their preferred social media initiatives, what social networks they use, and their biggest social media challenges.

Our panel of experts will share the report’s key findings and translate them into actionable insights.

What you’ll learn

  • checkmarkWhat social networks organizations use, and how they use them
  • checkmarkThe top social media challenges facing organizations around the world today
  • checkmarkHow organizations of different sizes coordinate their social media activity

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  • Ashley

    Ashley van Herten

    Senior Market Insights Manager at Hootsuite

    Ashley van Herten is the lead market researcher at Hootsuite. She is responsible for designing and executing primary market research projects in order to uncover market trends and inform strategy. Ashley is well versed in a variety of methodologies, focusing on the uncovering actionable insights that can drive change for a business. Ashley has over 10 years experience working in the market research industry, as well as, a MSc in Marketing and Consumer Studies.

  • Yann

    Yann Gourvennec

    CEO & Founder at Visionary Marketing

    Yann Gourvennec is the CEO & Founder at Visionary Marketing. Yann has long-standing experience in marketing, information systems, and web strategy.  He is a lecturer, a keynote speaker, an author and blogger. He founded Visionary Marketing in 2014 and has served many clients including Business & Decision, EZ Systems, Mobistar, and CIH Bank.

  • Cf 1

    Christopher Figueroa

    Social Media Manager, Creative Services & Brand Communication at Diamond Resorts

    Christopher Figueroa joined Diamond Resorts in 2014 and has since significantly grown the company’s social presence by developing a robust global strategy. His team manages all aspects of the company’s 70+ social media accounts, handling daily content creation and overseeing the company’s global customer service response. With Diamond Resorts, Christopher has collaborated with brands including the LPGA, Golf Channel and Four Seasons Resort Orlando on co-branded media initiatives to drive event awareness. He has also worked with numerous celebrities on social campaigns promoting Diamond’s concert series. He holds a bachelor’s degree in business administration with an emphasis in marketing from California State University, Long Beach.

  • Georgia

    Georgia Dahle

    Director of Americas Field Marketing & Global Events at Hootsuite

    Georgia Dahle is the Director of Americas Field Marketing & Global Events for Hootsuite. She is responsible for leading Marketing activities for the Americas, working closely with regional sales, marketing and partner organizations to create and execute field marketing plans and programs. In addition to marketing oversight to the Americas, Georgia provides strategic guidance and planning to Hootsuite’s global events through the Global Centre of Events Excellence.

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