Social Advocacy: How Executives Are Transforming Financial Services

Amy Mcilwain

Global Industry Director, Financial Services at Hootsuite

Details

Research shows that executives have a key role in using social to enhance the reputation of their firms, attract talent, and increase sales. In fact, executives on social lead up to a 40% increase in employee engagement.

And what about your organization? Are you one of the 58% of financial services organizations that currently has an executive advocacy program? Or maybe the 32% that have plans to start in the next year?

No? Don’t miss out. Join our webinar to find out how to make executive advocacy your competitive advantage.

What You’ll Learn:

How to build and scale an executive advocacy program
The benefits of an advocacy program
How to launch a program that’s secure and compliant

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Industries:

Financial Services

Amy Mcilwain
Global Industry Director, Financial Services at Hootsuite
Amy leads the financial services team at Hootsuite. As a social media speaker, best-selling author, and compliance expert, she’s appeared on FOX, CBS, ABC, and NBC.
amymcilwain
Roman Tobe
Senior Product Marketing Manager at Proofpoint
Roman focuses on the intersection between cyber security and social media for Proofpoint. He’s helped startups and enterprise companies achieve at-scale growth.
romantobe