The Social Government Guide to Crisis Response

Morgan Photo
Morgan Zerr
Principal Business Value Analyst at Hootsuite


In the event of a crisis, social media is where people turn first. Government agencies need to ensure they can quickly and effectively tackle any crisis that comes their way, all while being the voice of authority.

In this webinar, we’re hosting experts from the Los Angeles Police Department, along with Hootsuite’s own Morgan Zerr, to provide you with actionable strategies to plan for, monitor, and respond seamlessly in a crisis.

  • How to ensure your brand is the voice of authority in a crisis
  • How to plan and create workflows that are crucial for a seamless response
  • How deep listening can effectively help you manage a crisis

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  • Morgan Photo

    Morgan Zerr

    Principal Business Value Analyst at Hootsuite

    Morgan consults with all levels of government to identify opportunities where social media can have an impact on their constituents, organization, and digital transformation. Starting her career as a "gov girl" in Ottawa, Morgan moved from Canada's capital to Vancouver, where she is now able to help the public sector from the other side of the table.

    Follow Morgan on LinkedIn

  • Hector

    Hector Guzman

    Sergeant, Social Media Unit / LAPD

    A born and raised Los Angeles native, Sergeant Guzman graduated from UCLA with a Bachelor’s Degree in Sociology before joining the LAPD in 1999. He’s worked a variety of assignments, including undercover details, gang enforcement/investigations, and community relations. For the past two years he’s been assigned to the Media Relations Division as part of the Public Communications Group. His duties include overseeing the LAPD social accounts, and providing training and support to members of the department on social media topics.

  • Rejis

    Mathew Rejis

    Strategic Communications Officer / LAPD

    After graduating from California State University Channel Islands in 2010 with a B.A. in Communication Studies, Officer Rejis joined the LAPD in 2011. Since then he’s worked a variety of assignments including patrol, traffic collision investigation, community relations, and most recently, digital strategy. Prior to joining the LAPD, Officer Rejis worked for a Los Angeles based advertising agency building digital ads, and developing social media strategies for clients. He also holds Graduate Certificates in Social Media Management and Content Marketing.

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