Social Media Trends for Higher Education in 2019
Social media technologies have transformed the communications landscape for schools, universities, and students alike. Post-secondary institutions are using social media for everything from attracting top talent and engaging students, to keeping alumni connected.
While students are inventing new ways to communicate, they are also embracing the next new thing before any other demographic. To keep up, higher education communicators need to be on the cusp of every new social trend.
Join our webinar where Hootsuite experts will share insight on areas of opportunity for investment—and offer practical ways for you to put these recommendations into action.
What You’ll Learn:
- What trends on social media will affect schools and universities in 2019
- The platforms and content to invest in for success
- How to rebuild trust with your audience—featuring advice from Hootsuite experts and your #SocialCampus peers
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Rob Armstrong-HaworthHigher Education Lead, UK and Ireland, Hootsuite
Rob brings over 15 years of higher education experience to his role at Hootsuite. He works with Hootsuite’s higher education partners in the UK and Ireland to develop their social strategies.
Alex WedderburnHigher Education Lead, North America, Hootsuite
Alex Wedderburn heads up Higher Education at Hootsuite for North America. Having spent the last 7 years working with the sector, he brings a wealth of experience and strategic thinking to the many universities that partner with Hootsuite, helping align social media goals with universities’ overall vision and strategy.
Robyn BatemanDeputy Head, Social Media Engagement Team, Communications at The Open University
A newspaper journalist and editor in a previous life, Robyn has worked at The Open University for a decade in a variety of content roles, latterly running the multi award-winning Social Media Engagement Team in Communications. In the past 18 months Robyn’s team have won four national awards for two organic social media campaigns. Passionate about lifelong learning, in her professional and personal life, Robyn achieved an MA in Online Journalism in 2017 for which she authored an eBook on Instagram in Higher Education.
Maddy PryorSocial Media Specialist at Princeton University
Maddy is a social media specialist with experience in content creation, crisis communications and community management. Stops before Princeton include her undergraduate alma mater, Penn State, where she created daily content for various Penn State accounts, as well as the American Cancer Society and the firms Devon PR and Design 446. In addition to her bachelor's in public relations from PSU, Maddy also holds a master's degree in PR from Kent State.
Jessica LeontarakisSocial Media Strategist at Princeton University
Jessica is a social media professional with experience in content development and storytelling, community management and crisis communication. Before joining Princeton, she was the community manager at New York-Presbyterian Hospital where she co-founded the social media program. Prior to the hospital, Jessica served the City of New York under the Bloomberg Administration, overseeing online communications and social strategy for the Department of Education.