Your prospects are increasingly turning to social media to discover, evaluate, and compare your company—and your local offerings—with your competitors.
That means your sales, marketing, and social teams need to work together on a strategy to connect with prospects locally on social media—through local agents, advisors, and sales teams on the ground.
Watch the webinar to learn proven strategies for social selling to local customers. We’ll cover how you can use social media to identify and engage with local prospects—and ultimately become a trusted brand in your neighborhood.
Go Local: Social Selling to Local Customers
Featuring Susan Perry, Director, Enterprise Product Marketing at Hootsuite and Peter Kim, Director of Sales, Relationship Management at LinkedIn, you will learn how to:
Use social media effectively to engage with, sell to, and serve customers locally
Make people trust—and want to buy from you—before they’ve even connected with you
Help your sales and marketing teams collaborate to create engaging social content that drives more leads and sales
Peter Kim joined LinkedIn in 2009 during the company's early stage of selling directly to enterprises. Currently, Peter is the Sales Director for LinkedIn's Sales Solutions business in North America where he leads client relationship management. His team helps corporate sales organizations to adopt social selling best practices by leveraging the power of LinkedIn and LinkedIn Sales Navigator more effectively. Sales Navigator helps organizations to generate more revenue, drive ROI and strengthen relationships through social selling
Susan leads Hootsuite’s Global Marketing Team, working to bring solutions to market that will empower customers to drive business growth via social media. With many years in CPG marketing, Susan transitioned to tech, bringing her passion, drive and industry savviness to the innovative world of social media marketing.