Studies have shown that prospective students are conducting university research on their own, often bypassing enrollment marketers and advisors in favor of their social networks.
Watch LinkedIn’s Ira Amilhussin, Senior Global Marketing Manager, and our own Cameron Uganec, Senior Director, Growth Marketing & Education, walk you through best practices for universities to attract, engage, and convert more of these savvy prospects with a solid content marketing strategy on LinkedIn.
You'll learn how to:
Build a solid content marketing strategy, starting with the end results in mind
Manage and produce a healthy mix of relevant content with limited resources
Help thought leaders in your university leverage LinkedIn to expand their influence
Publish your content effectively on LinkedIn
Ira is a Sr. Marketing Manager at LinkedIn who helps education marketers successfully use LinkedIn to achieve their marketing goals. He holds a Bachelor's degree from UC Irvine and an MBA from Pepperdine University, where he also managed the marketing efforts for the Graziadio School of Business.
Cameron is the Senior Director, Growth at Hootsuite. Today, he is focused on building a global brand through a storytelling approach, with social media and content at its core. Cameron has over 15 years of digital media and marketing experience.