The State of Social Media for Healthcare in 2021

Andrea Johb

Senior Solutions Consultant, Hootsuite

Details

As the pandemic continues to accelerate and amplify challenges in patient and health care provider engagement, healthcare organizations are racing to adapt to seismic shifts in patient behavior—while keeping up with a flood of daily policy changes.

In this shifting landscape, leading organizations are turning to social media as an effective channel to engage with patients and healthcare practitioners. Institutions and agencies are helping stakeholders share accurate health care information and resources, build and promote relationships, and improve the reputation and credibility of science.

In this webinar, our panel of industry experts will explore ways innovative organizations are using social and digital channels to connect healthcare providers with patients and customers and deliver better experiences. They’ll share real-life examples and concrete recommendations that you can implement in your social media strategy to continue moving forward with confidence in the months ahead.

How to manage and meet rising customer expectations
Where to find insights to inform organizational strategy
How to engage proactively, deliver services more efficiently, and enhance the experience of customers and patients with social media

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Industries:

Health Care

Andrea Johb
Senior Solutions Consultant, Hootsuite
Andrea works with Hootsuite's top-tier healthcare customers to solve their unique business challenges through the Hootsuite technology ecosystem.
HootAJ
Ashley Reid
Senior Business Value Analyst, Hootsuite
Ashley researches and analyzes healthcare industry trends and works with Hootsuite’s healthcare prospects and clients to help them understand how social media aligns to their organizational objectives and elevate their social performance.
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Gayle Riviere
Senior Manager, Business Value, Hootsuite
With over 10 years of experience working in tech, Gayle is passionate about helping customers achieve success and empowering businesses to connect, share and build authentic relationships with their customers.
gayleriviere
Breanne Thomlison
Managing Director, Healthcare Social Media & Content Marketing, Real Chemistry
Bre Thomlison has been working in marketing and communications for 20 years. She focuses on social media strategy, which encompasses platform approaches and optimization based on data, content storytelling, thought leadership and influencer activation. She leads pharmaceutical clients with a data-first approach to social media programming.
Adam Hirsch
Practice Lead, Digital Experience, Real Chemistry
As Practice Leader, Digital Experience, Adam is leading the effort to help enrich Real Chemistry’s offering through new and innovative use of digital technology. Adam was formerly COO of Mashable, CDO at DoSomething.org, Global EVP at Edelman Digital and a co-founder of #GivingTuesday.