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Using Social Ads to Increase Reach and Revenue

Ryan Ginsberg
Senior Manager Social Ads , Hootsuite


The results are in. When it comes to growing your reach, generating leads, and even driving revenue, paid social ads work. But, only if you know what you’re doing. In this webinar, we’ll introduce you to the world of paid social where you’ll learn:

In this webinar, we’ll explore:

  • Trends related to social ads in 2017

  • The role that paid social ads play in a successful social strategy

  • How to use social ads to increase your reach, revenue, and leads

  • New, exciting Hootsuite solutions to help you create amazing paid social ads

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  • Ryan Ginsberg

    Senior Manager Social Ads , Hootsuite

    Ryan brings 15 years experience in the digital advertising space with a track record of connecting brands to their customers across platforms.  As Senior Manager of Social Ads, he is focused on driving the strategic direction and enterprise sales initiatives that bring clients to the forefront of social advertising.  Ryan hails from Twitter where he helped launch their Canadian operations, educating marketing professionals on the strategies, tactics and measurement of social ads.  He has partnered with Fortune 500 companies to build award-winning campaigns that drove the conversation, scale and business results.

  • Vik Kambli

    Vik Kambli

    Region Head of Market Development & Partnerships, Facebook

    Vik leads the growth of Facebook within Western Canada. He’s responsible for identifying strategies focused on transforming businesses in key industry verticals. Pairing the strategic mindset of a management consultant with considerable client-side operational expertise, he’s delivered results for organizations across the spectrum of large global institutions to emerging businesses. Prior to joining Facebook he held marketing leadership roles at Microsoft; led the strategy practice in the western region for Blast Radius following their acquisition by WPP; and was Vice President of Marketing & Strategy at Monexa, a SaaS company acquired by NetSuite in 2015.

  • Carolina Riveria

    Director of Paid Media, Mediative

    Carolina is a passionate marketing professional and entrepreneur with over 12 years of experience in performance media strategy for Enterprise clients. She’s currently the Director of Paid Media at Mediative where she leads a team of Paid Search and Paid Social consultants. Carolina has been helping clients navigate through the digital clutter with results-driven strategies in the B2B & B2C space. When she’s not working, she’s running, working at her restaurant or running around with her kids.

  • Jeff Schaeffler

    Jeff Schaeffler

    Director of Audience Product Marketing, Hootsuite

    For over a decade, Jeff has helped companies find a better way to connect with their consumers.As Director of Audience Product Marketing, Jeff is responsible for understanding the diverse nature of our global audience and how Hootsuite products can help address the problems they are trying to solve.

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