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Cómo combinar los anuncios en Google y Facebook para aumentar las conversiones a lo largo del customer journey.

La búsqueda y la publicidad en redes sociales juegan roles diferentes, pero complementarios, a lo largo del customer journey. Para llegar de manera efectiva a los clientes y conducirlos a través del embudo de compra, los especialistas en marketing digital no deberían concebir Google y Facebook de manera separada; deberían pensar en Google y Facebook conjuntamente.

Esta guía describe algunas de las claves para poder usar la publicidad en buscadores y en redes sociales en conjunto para acelerar las interacciones de los clientes con tu marca e impulsar las conversiones más rápido.

    What You’ll Learn:

  • How to build your brand with Facebook—and close with Google search
  • Tips to gain a competitive edge by combining Facebook audience insights with Google search queries
  • How to drive more conversions by using Facebook to retarget users from Google search ads

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