WebinarsSocial Selling

Social Selling - Optimisez vos ventes sur les médias sociaux

Rob Bonsall Head Square
Robert Bonsall
Head of Social Media, The Penn Mutual Life Insurance Company

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Le Social Selling est la nouvelle tendance sur les médias sociaux mais comment cela se présente-il en pratique ?

Mais qu'en est-il de la Stratégie Commerciale? Peut-on réellement générer des opportunités commerciales via les médias sociaux?

Rejoignez Hootsuite pour ce webinar où nous aborderons les thèmes suivants :

  • Qu'est ce que le Social Selling

  • Comment identifier des opportunités commerciales sur les médias sociaux

  • Comment former et accompagner votre force de vente

  • Comment intégrer le social média à votre démarche commerciale

  • A quoi renvoie le concept de Social Intelligence et en quoi cela fait partie intégrante d’une stratégie gagnante de Social Selling.

Découvrez comment implémenter une stratégie Social Selling efficace dans votre organisation !

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  • Rob Bonsall Head Square

    Robert Bonsall

    Head of Social Media, The Penn Mutual Life Insurance Company

    Rob Bonsall launched and leads social media marketing at Penn Mutual, where his team is responsible for building both the corporate and field social media strategy and programs.  With more than 30 years of professional experience, Rob is a seasoned and creative marketer with extensive experience in digital marketing, web site management, interactive usability design, social media sales enablement, advertising and marketing communications.  In his free time, Rob is a certified United States Masters Swimming Coach and Adult Learn to Swim instructor and enjoys leading adults to their fitness goals through swimming.

  • Koka Head

    Koka Sexton

    Global Industry Principal, Social Selling, Hootsuite

    Koka Sexton is a global expert in the space of social selling and the former Head of Social Media at Linkedin. Some would say Koka Sexton is the reason social selling exists. A recognized expert in social networks that has produced revenue for B2B companies around the world, Koka continues to make generating new business the focus of social media. Finding creative ways to plan, develop and execute employee advocacy and content marketing campaigns that break through the noise and provide value to buyers in excess of what they expect.

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