Our commitments

  • HootGiving

    We offer education and discounts on our platform to help support and empower nonprofits in their pursuit of positive social change.

    Learn More

  • Volunteering & Giving

    We give back to the communities where we live and work through volunteering and a mix of corporate donations and employee matching initiatives.

  • Philanthropy

    We support a variety of causes and issues important to Hootsuite, our people and our communities, including equality and anti-racism, community and environmental well being, and disaster response.

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Our Impact in 2020

Following a year marked by social upheaval, organizations globally are realizing the need for a new path to growth—one which balances better business with a better world.

Read the highlights of our progress in 2020 and our areas of focus in 2021.

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Partnerships & Collaborations

Social media has the power to connect people and bring us together. We are proud to work with partners and nonprofits to help them leverage the power of social media for good. Some of our efforts include:


In 2020, we partnered with World Woman Foundation to launch the Digital Gender Diversity
Impact Report and World Woman Hour, a socially powered global movement that aims
to mentor one million women by 2030.

  • 1.1M+

    live views of World Woman Hour

  • 47.9M+

    impressions generated by the campaign across social channels


We work with leading organizations to help us
achieve our goals in creating a sustainable company.

Following 2020’s catastrophic bushfires in Australia, Hootsuite and our Sydney employees led various
initiatives to help support local efforts, rebuild Australian forests, and restore native habitat vital for wildlife.

  • trees planted in Australia for Earth Day
    2021 through One Tree Planted, in honour
    of every Hootsuite employee

  • organizations donated to following a
    fundraiser led by our Sydney employees
    that was matched by Hootsuite

With the help of Green Standards, we found a sustainable solution to reducing corporate
waste, like furniture and equipment, as we shifted away from our offices due to the COVID-19

  • 100%

    of equipment recycled or donated

  • $19,515

    of in-kind charitable donations

  • 19.4 tonnes

    of materials diverted from landfills

  • 65 tonnes

    of CO2 emissions reduced


Since 2019, StepUp.One has been using the Hootsuite platform as part of their program to reskill refugees in
mature UNHCR camps, teach them social media marketing, and connect them with opportunities that pay.

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refugees with employment since completing the program


We love where we live. So it only made sense to rally behind our communities through initiatives that
helped bolster those who were hardest hit by the COVID-19 pandemic.

  • 180

    small businesses supported by Hootsuite’s
    gift card matching program for employees
    following restrictions brought on by

  • 2300+

    small businesses and nonprofits signed up
    for 3 free months of Hootsuite Professional
    to connect with their audiences online

Tech Cares Award 2020

We received an award from TrustRadius for helping small businesses and nonprofits use social media to stay connected with their customers and communities during the COVID-19 pandemic. Our efforts included providing:

  • Free online workshops for health
    care customers about engaging
    patients on social media during
    times of crisis

  • Online workshops for customers
    managing complex communications
    via their social channels

  • 3-month free access to Hootsuite
    Professional via our ‘Stay Connected’
    Campaign for those who needed to
    pivot online

News and updates

  • Image for The Hidden Environmental Costs of Downsizing an Office: What We Learned

    The Hidden Environmental Costs of Downsizing an Office: What We Learned

    Remote work is better for the planet... right? Whether you're downsizing or ditching the office entirely, it can be a boon for the environment—if you do it right.

  • Image for You Only Need One Hero to Change the World—But What If You Had 60?

    You Only Need One Hero to Change the World—But What If You Had 60?

    The #ShesMyHero campaign from the World Woman Foundation might be exactly what we all need right now.

  • Image for Social Media for Nonprofits: 11 Essential Tips for Success

    Social Media for Nonprofits: 11 Essential Tips for Success

    Anyone who uses social media for nonprofits knows there are unique challenges. Get your message out and make every effort count with these timesaving tips.

Our efforts within Hootsuite

Learn more about Hootsuite’s initiatives to provide the best employee
experience in SaaS by creating a culture built on inclusion.

Diversity, Equity, and Inclusion

Get in touch