Our social impact strategy focuses on positively impacting our employees, customers,
neighbourhoods, communities, and our environment for the long term.
Our Impact in 2020
Following a year marked by social upheaval, organizations globally are realizing the need for a new path to growth—one which balances better business with a better world.
Read the highlights of our progress in 2020 and our areas of focus in 2021.
Partnerships & Collaborations
Social media has the power to connect people and bring us together. We are proud to work with partners and nonprofits to help them leverage the power of social media for good. Some of our efforts include:
We use Benevity, the leading provider of corporate purpose software, to power our social impact programs with a focus on employee engagement through volunteerism and employee giving and matching.
ACCELERATING GENDER EQUALITY
In 2020, we partnered with World Woman Foundation to launch the Digital Gender Diversity
Impact Report and World Woman Hour, a socially powered global movement that aims
to mentor one million women by 2030.
live views of World Woman Hour
impressions generated by the campaign across social channels
ADVANCING CORPORATE SUSTAINABILITY
We work with leading organizations to help us
achieve our goals in creating a sustainable company.
Following 2020’s catastrophic bushfires in Australia, Hootsuite and our Sydney employees led various
initiatives to help support local efforts, rebuild Australian forests, and restore native habitat vital for wildlife.
trees planted in Australia for Earth Day
2021 through One Tree Planted, in honour
of every Hootsuite employee
organizations donated to following a
fundraiser led by our Sydney employees
that was matched by Hootsuite
With the help of Green Standards, we found a sustainable solution to reducing corporate
waste, like furniture and equipment, as we shifted away from our offices due to the COVID-19
of equipment recycled or donated
of in-kind charitable donations
of materials diverted from landfills
of CO2 emissions reduced
CREATING SUSTAINABLE EMPLOYMENT
Since 2019, StepUp.One has been using the Hootsuite platform as part of their program to reskill refugees in
mature UNHCR camps, teach them social media marketing, and connect them with opportunities that pay.
SUPPORTING OUR LOCAL COMMUNITIES
We love where we live. So it only made sense to rally behind our communities through initiatives that
helped bolster those who were hardest hit by the COVID-19 pandemic.
Tech Cares Award 2020
We received an award from TrustRadius for helping small businesses and nonprofits use social media to stay connected with their customers and communities during the COVID-19 pandemic. Our efforts included providing:
News and updates
Our efforts within Hootsuite
Learn more about Hootsuite’s initiatives to provide the best employee
experience in SaaS by creating a culture built on inclusion.
Diversity, Equity, and Inclusion