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RESOURCE LIBRARY | STRATEGY & TACTICS

Facebook Messenger for Customer Care

Set your customer teams up for success with Facebook Messenger for social customer care

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Key benefits of Messenger for business

Sparkcentral by Hootsuite is a trusted and experienced partner in integrating Facebook Messenger into our clients’ digital customer care strategy.

  • Facebook Messenger Customer Care card 1 image
    Deepen customer connections
  • Facebook Messenger Customer Care card 2 image
    Drive business growth
  • Facebook Messenger Customer Care card 3 image
    Improve employee experience

Experience Messenger customer care yourself

See why Messenger can help you deepen customer connections, drive business growth, and improve employee experience. Scan the QR code to message us via Messenger to see how we’ve integrated Messenger into our customer care solution.

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Deepen customer connections

Sparkcentral by Hootsuite offers brands a Facebook Messenger solution that allows them to connect with customers in a space where communications integrate seamlessly with daily life. Customers can message their family in one moment and ask a quick question about their order in the next—all without switching devices, downloading new software, or making a phone call.From the perspective of the customer, messaging is more convenient and less stressful than making a phone call or sending an email. Messaging is now a preferred way to talk to a business, with some 64% of people across age groups saying they’d rather message a business than call or email.

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Drive business growth

Facebook Messenger is a powerful tool that can improve business outcomes at every stage of the customer journey. You can let the world know you’re reachable, automate conversations using chatbots, qualify new leads, process payments, and send proactive notifications that improve customer satisfaction—and with Sparkcentral by Hootsuite, you can do it all from one central platform.When using messaging with Sparkcentral by Hootsuite, brands have reported a 30-minute response time for 85% of all online conversations, a CSAT rating of up to 86% for social and messaging channels, and a reduction of as much as 30% in operational costs for social and messaging vs. phone and email.

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Improve employee experience

Facebook Messenger helps your customer care team work smarter, not harder. Keeping track of this additional channel for communication and customer service can feel like a lot of extra work—but you can streamline and automate it with the right tools.

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Learn how you can use Messenger to take your Customer Care strategy to the next level