Melia Hotels International transformed their business through social
Greater reach, engagement, and conversions from your content at your fingertips—amplify your marketing campaigns through your internal champions on social.
The influence of social media on business performance and reputation is indisputable. Being active in this environment has given us the opportunity to share information about our company more effectively and to better understand our clients and all our interest groups, giving us a stronger, closer and more transparent relationship with them.
Discover the benefits you can achieve with employee advocacy
from content shared by employees compared to corporate channels
more engagement through employees’ posts compared to owned channels
more shares of content when it is posted by employees vs. owned channels
click-through rate from posts shared by employees vs corporate channels (Source: LinkedIn Research)
higher employee satisfaction in organisations with a formalised employee advocacy program(Source: Aberdeen Group Research)
average growth rate in companies with a formalised employee advocacy programme (Source: Hindge Research)
See how activating your employees on social can impact your business KPIs.
Build your employee advocacy program by partnering with Hootsuite, trusted by 80% of Fortune 1000 companies.
Hootsuite Enterprise coupled with Amplify allow businesses to consolidate and efficiently manage their employee advocacy efforts through extensive out-of-the-box integrations, advanced analytics and continuous professional services support.
Start your journey today, download our ‘Employee Advocacy Programme’ guide. For a personalised experience, contact our team to book your own dedicated session.