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OwlyWriter AI—the social media AI tool that’s seriously easy to use

Save serious time with Hootsuite’s built-in AI writing tool for busy social media managers. OwlyWriter AI instantly generates captions, posts, and ideas your audience will love.

It’s free to all Hootsuite users for a limited time. Sign up now to try it.

Owly logo in a robot suit

Complex prompts, step aside—OwlyWriter AI guides you through a menu of options and magically turns your answers into social posts that work. It’s so simple, anyone can do it.

And how were we able to make it so simple? We’re the No. 1 social marketing platform with 14+ years of social media experience behind us. We used that expertise to create winning content formulas for every network. Pair that with leading-edge AI and you’ve got the best social media content generator around.

Generate engaging captions in seconds

Never write a social media caption from scratch again. OwlyWriter AI only needs a short description or a URL and your preferred tone of voice to whip up compelling captions that convert.

Get post ideas that shut out writer’s block for good

Blank page stressing you out? Let OwlyWriter AI be your new brainstorm buddy. Just feed it any topic and it’ll generate a list of content ideas. Choose your fave and it’ll write the post for you. 

Improve reach and boost engagement

Easily repurpose your top-performing content and make every post a winner. OwlyWriter AI identifies your best posts, then reworks them so you can publish again and recreate the magic.

Fill your content calendar fast

Add holidays and events to your social media lineup to connect with your audience and capitalize on trends. OwlyWriter AI can tell you which ones are on the horizon and help you write those celebratory posts.

Automation you’ve only dreamt about… until now

OwlyWriter AI goes the extra mile to help you create scroll-stopping content—
and it all happens right in your Hootsuite dashboard.

Your writing mentor

Need help writing your posts? Not only does OwlyWriter AI pump out captions based on simple prompts, it also uses expert copywriting formulas to craft them—so they’re always top-notch.

Your growth partner

Beat your own engagement records. OwlyWriter AI finds and revamps your top-performing content on each network, so your best posts become the gifts that keep on giving.


Your compliance gatekeeper

Worried about off-brand or non-compliant messaging slipping through the cracks? OwlyWriter AI never publishes content without letting you review, edit, and approve it first—so you can feel confident in every post.

Elevate your posts and soar on social

Hootsuite has even more publishing tools to help you cook up high-quality content and grow your business.

Customize stunning designs in seconds

Choose from dozens of eye-catching Canva templates that you can edit and publish, directly from your Hootsuite dashboard. No more toggling back and forth between tools.

Master your message

Write mistake-free posts with Grammarly, built right into Hootsuite to ensure your grammar, spelling, and tone are on point—so you can have confidence in every caption.


Reach the right people with the right hashtags

Get more eyes on your content with AI-powered hashtag suggestions, and boost your chances of going viral.

Get inspo when you need it

Browse our catalog of post ideas, pick a template, and customize it as much (or as little) as you want. Creating content is a cinch when all you have to do is fill in the blanks.

Schedule posts at the best times

Not sure when to post? Every network has its sweet spot and Hootsuite knows them all. Get recommended times to publish based on when your audience is most likely to engage.


Take your social media marketing further

See why Hootsuite is the right choice for better data and efficient collaboration, all in one dashboard.

  • Professional Plan

    per month
    • 1 User
    • 10 Social accounts
    • instagramfacebooktwitteryoutubelinkedinpinteresttiktok
    • $500 ad spend for social boosts
    • Discover the best time to publish
    • Access messages in one inbox
    • Schedule in bulk
    • Access to free integrations
    • Live in-dash chat support

  • Most popular

    Team Plan

    per month
    • 3 Users
    • 20 Social Accounts
    • instagramfacebooktwitteryoutubelinkedinpinteresttiktok
    • $2,000 ad spend for social boosts
    • Analytics and Reports
    • Access messages in one inbox
    • Schedule in bulk
    • Access to free integrations
    • Live in-dash chat support

  • Enterprise Plan

    • 5+ Users
    • 50 Social Accounts
    • instagramfacebooktwitteryoutubelinkedinpinteresttiktok
    • Publishing approvals
    • Employee advocacy
    • Social advertising
    • Social customer care
    • App directory with 110+ tools
    • Priority support and training

* Prices displayed in USD, based on annual billing, but do not include applicable taxes. Cancel anytime.

  • Hootsuite awarded the 2023 Capterra Shortlist badge
  • Best Social Media Management Software of 2022 - Forbes Advisor
  • G2 "Top 50 Marketing Products" Bagde
  • TrustRadius badge rating Hootsuite "Top Rated" in 2023
  • Webby Awards 2022 - Honoree

Helping global businesses get out-of this-world results

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Why Hootsuite?

  • Trusted by 200,000+ users

    As the global leader in social media management, we power thousands of industry-leading teams

  • Available in six languages

    ¿No hablas inglés? No problem. Hootsuite is available in 6 languages.

  • Access tips and tricks

    Learn how to master social media strategy from the most popular social media blog on the internet.

  • 150+ integrated apps

    Hootsuite connects with apps like Canva, Zendesk, and Shopify, so you can keep using your favorite tools.

  • Get certified

    Get access to world-class social media marketing certifications to help you master your craft.

Try OwlyWriter AI and save hours of work.

Sign up now. It’s free for a limited time.