Melia Employee Advocacy

Melia Hotels International transformed their business through social

Greater reach, engagement, and conversions from your content at your fingertips—amplify your marketing campaigns through your internal champions on social.

Read their story

The influence of social media on business performance and reputation is indisputable. Being active in this environment has given us the opportunity to share information about our company more effectively and to better understand our clients and all our interest groups, giving us a stronger, closer and more transparent relationship with them.

Photo of Gabriel Escarrer
Gabriel Escarrer CEO Meliá Hotels International
Hong Kong Airlines Employee Advocacy

Hong Kong Airlines turned a looming media crisis into a successful campaign

Your community are already talking about your brand—it is in your hands to manage and leverage these conversations with complete security and greater credibility.

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I never saw it coming how much the leadership team would like Amplify and our social media strategy. I’ve been asked to join meetings that I wouldn’t have been asked to attend before.

Photo of Terry Coniglio
Terry Coniglio Director, Content Strategy Georgia State University
Gsu Employee Advocacy

Georgia State University improved their ranking and engaged new audiences

In the era of digital transformation, people remain your biggest asset. Empower your employer brand with trusted technology and a strong authentic voice of your employees.

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Discover the benefits you can achieve with employee advocacy


from content shared by employees compared to corporate channels


more engagement through employees’ posts compared to owned channels


more shares of content when it is posted by employees vs. owned channels


click-through rate from posts shared by employees vs corporate channels (Source: LinkedIn Research)


higher employee satisfaction in organisations with a formalised employee advocacy program(Source: Aberdeen Group Research)


average growth rate in companies with a formalised employee advocacy programme (Source: Hindge Research)

  • See how activating your employees on social can impact your business KPIs.

Employee Advocacy Heart Space

Build your employee advocacy program by partnering with Hootsuite, trusted by 80% of Fortune 1000 companies.

Hootsuite Enterprise coupled with Amplify allow businesses to consolidate and efficiently manage their employee advocacy efforts through extensive out-of-the-box integrations, advanced analytics and continuous professional services support.

Start your journey today, download our ‘Employee Advocacy Programme’ guide. For a personalised experience, contact our team to book your own dedicated session.

“Hootsuite’s revamped capabilities officially cement its enterprise status.”