Which social media trends will be worth your time and investment in 2018? Save your spot to discover five key trends—backed by global data—that will position your organization for success in the new year and beyond.

Tune in online for this livestream event. Hootsuite’s industry principal, Amy McIlwain, and social media pros from leading organizations—like Facebook, Brandwatch, and Major League Soccer—will share 2018 trends and offer practical ways for you to put them into action.


What: Hootsuite Social Breakfast (Livestream)
Date: February 28, 2018
Time: 9:00am - 11:30am ET (6:00am - 8:30am PT)


09:00 am  2018 Social Trends
Amy McIllwain, Global Industry Principal, Hootsuite
09:25 am  Grow Your Business with Facebook Video: Create for How the World Watches
Jameel Haralson, Product Growth Manager, Facebook
09:50 am  Social Video: Telling Stories and Creating Value
Melissa Marchionna, Director of Social, MLS
10:15 am  Panel Discussion on 2018 Social Trends
Moderator: Amy McIlwain, Global Industry Principal, Hootsuite
Edward Crook, Research Director, Brandwatch
Jameel Haralson, Product Growth Manager, Facebook
Melissa Marchionna, Director of Social, MLS
11:15 am  Closing Remarks


  • Photo of Amy McIlwain
    See more information about Amy McIlwain

    Amy McIlwain

    Global Industry Principal Hootsuite

  • Photo of Jameel Haralson
    See more information about Jameel Haralson

    Jameel Haralson

    Product Growth Manager Facebook

  • Photo of Melissa Marchionna
    See more information about Melissa Marchionna

    Melissa Marchionna

    Director of Social Media MLS (Major League Soccer)

  • Photo of Evelyn Castillo
    See more information about Evelyn Castillo

    Evelyn Castillo

    Research Strategist Brandwatch