Your social ads work best when they work in tandem with your organic content. Learn how to integrate your organic and paid strategies to unlock your brand’s potential on LinkedIn.

Cross-channel digital advertising increases your chances of success—and your conversions. Use Google search ads and Facebook ads together to capture the most potential customers possible at different stages in the buyer journey.

Hootsuite helps keep your paid social activities organized, letting you advertise on several different social channels at once from one central tool. Whether you want to boost posts, run coordinated campaigns, or even automate your ads, Hootsuite can help. This guide shows you how.