2021 Social Media in Government Benchmark Report
We surveyed 289 federal, state, and local government employees to find out why social media strategies are evolving and how you can adapt yours to drive mission success.
Almost 90% of agencies are active on social media—but citizens expect more.
of agencies have seen a rise in constituent engagement over the past two years
Citizens across all age groups are now comfortable online, and the pandemic has forced rapid investments in digital citizen service delivery.
of agencies find citizen expectations on social media a real challenge
The volume of online interactions is rising and a growing number of agencies are struggling to meet citizen expectations.
of agency executives are willing or somewhat willing to invest money in social media
Senior leadership witnessed the benefits of social media during the pandemic and there is new momentum behind making it a strategic asset.
Our new report is packed full of government-specific insights to help you develop social media as a strategic asset. Download it to learn:
- How agencies are responding to the the rise of citizen expectations on social media
- The impact of increasing leadership interest in social media, and what it means for investments in tools and resources
- Performance metrics to compare your agency to others at the federal, state, and local levels
- Strategic tips from our in-house expert, Bar Asherov, on critical topics including tone of voice, security, and measuring social’s impact
