Social media has transformed the way people discover, consume, and share experiences at Australia’s bars, hotels, and restaurants.

With more than 600 million monthly active users, Instagram provides unique opportunities for organisations to engage with customers at each step of the customer journey. In this guide, we explore key steps in developing and implementing a best practice Instagram strategy.

In this guide you’ll learn how to:

  • Identify and engage followers and influencers

  • Leverage user-generated content

  • Measure and analyse your activity