Social media has transformed the way people discover, consume, and share experiences at Australian bars, hotels, and restaurants.

In this whitepaper, Hootsuite presents new research and insights that reveal the crucial role of social within the hospitality and tourism industry—and the revenue-generating opportunities it presents  Australian organisations.

Download the whitepaper and you’ll find data and insights from over 270 Australian hotels, bars, and restaurants as well as over 30,000 Instagram users.