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Brand Protection Toolkit (HootHoliday 2017) - 46207

Defend your brand against a range of social media threats.

Social media gives your brand a powerful way to find, engage with, and serve your customers. But it can also expose your brand to internal and external threats you need to guard against.

To help you stay active on social media without falling victim to brand-damaging events, we’ve created this Brand Protection Toolkit. It includes:

  • How To Protect Your Brand On Social Media: Get an overview of brand protection basics in this exclusive guide, including six common social media risks and threats—and how to deal with them.

  • Make Your Social #FailProof: One of the key risks for brands online comes from within, in the form of bad judgment. This white paper shares nine types of social media fails—with real-life brand examples—and how you can avoid them.

  • Monster Worldwide Case Study: Learn how job website Monster uses Hootsuite and Brandwatch to build positive brand sentiment while protecting their brand.

  • ZeroFOX Infosheet: See how ZeroFOX for Hootsuite protects your investment in social media by automatically identifying and helping you manage social media risks.

  • Brandwatch Infosheet: Discover how our Brandwatch integration helps you identify threats to your brand in real time as they surface across the web.

To learn more about how you can benefit from the power of social media while keeping your brand safe, download the Brand Protection Toolkit now.

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