Social marketers are under constant scrutiny to display ROI from their campaigns—but measuring and reporting on KPIs is just the beginning. To realize the real benefits of building social data into your strategy, you need to step back from tracking campaign performance and look at the bigger picture.

In this infosheet, you’ll discover the five core competencies that will enable you to apply the analytics mindset at all stages of your social media strategy, connect the dots between the stages of your customers’ journey, and improve the results of your social campaigns.

What You'll Learn

  • How to use audience insights to spot and track new trends that shape your social strategy
  • The key capabilities you’ll need to build social intelligence into your campaigns
  • How to gain the insights you need to see how social is driving your business goals