Current Malpractice Handicaps Social Selling’s Potential
Shift your mindset and programs to social engagement.
As traditional sales tactics fail to connect with buyers desensitized by a flood of cold calls and email, B2B sellers are flocking to social networks to engage with buyers. But as sellers migrate to these new channels, they’re missing the mark by focusing too much on selling—and not enough on generating meaningful engagement and building lasting relationships.
In this report from Forrester, you’ll learn why it’s critical for sales organizations to provide B2B marketers and sellers with the training, tools, and programs they need to connect authentically with today’s buyers—before sellers’ poor social etiquette turns social into another sunk channel.
What You’ll Learn:
- Why B2B marketers and sellers need to stop treating social networks like a promotional channel
- Why sellers need training and tools to navigate social successfully
- How to create authentic relationships and relevant content for buyers on social
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