It’s an open secret among marketing teams: the quickest way increase your social media audience is to ask employees to share your organization’s content on their personal Facebook, LinkedIn, and Twitter profiles.

For organizations with thousands of employees, the benefits are  compelling — greater reach, informed employees, and new online audience.

But what do employees gain?

In our new guide, you’ll better understand employee motivations and expectations for advocacy programs.

  • How Zappos approaches employee engagement (it’s not about fun events  or begging for retweets).
  • Global data from LinkedIn that reveals the top three reasons why employees share content with their peers.
  • Why a 20-30-50 division of content is essential to keep employees sharing and engaged.

To download the guide, just fill in the form on the right side of the page.